“Spring Moon” Mooncake Packaging
Packaging
The Peninsula Hong Kong
“Spring Moon” Restaurant Mooncake Packaging 2021
The Full Moon
Taking the interior environment of “Spring Moon” as the main design concept, using the representative round window and colored glass as the key visual to represent the moon, it symbolizes the full moon and reunion of the Mid-Autumn Season.
Applying a traditional idea of " Tiānyuándìfāng“ (天圓地方), the full moon is put on a square-shaped box.
The brown box body and wood-grain, plant patterns are inspired from the architecture and the detail decor of the restaurant, thereby enhancing the feel and elements of “Spring Moon”.
